At Medirent, we are developing solutions that enable systems to anticipate user needs and offer relevant actions even before a request is made.
This is not just a concept — it is a logic already being embedded in real digital systems.
This shift in approach — from reaction to prediction — is the focus of a new publication by the company’s CEO for the European Social Network, prepared as part of the European Social Services Conference 2026.
The article “From reactive to proactive services: the new role of AI in social services” explains why the traditional model of social services no longer meets user expectations, and how AI is reshaping the very logic of interaction between the state and citizens — making services not only accessible, but also predictive.It explores systems designed to operate proactively: analysing data, understanding context, and offering solutions before a request is even made. This approach is what defines a new quality of social services today. Read the articl.
