The Medirent team attended Forbes AI Day — an event that served as a point of alignment with the market. It confirmed that we are moving in a direction that is already shaping a new reality. And in this reality, it’s no longer enough to observe — it’s time to act.
One of the key shifts becoming increasingly evident across industries is the change in user expectations. Users are no longer willing to wait. Systems can no longer afford to be reactive. Services can no longer be one-size-fits-all. AI is no longer just a technology — it is becoming the logic of interaction between people and services.
For GovTech, this means an important transition — from reactive services to proactive systems that are capable not only of responding to requests but also of anticipating citizens’ needs.
This very approach already underpins how we see the development of Medirent’s products. Recently, the company’s CEO shared a broader perspective on why the traditional logic of social services no longer works and how the approach to their design must evolve — in an op-ed for Speka: “The New Logic of Social Services: Why ‘After’ No Longer Works.”
We aligned our course at Forbes AI Day — and are moving forward.
